In mid March 2015, I met with my PLU colleagues to discuss on new activities for the It's on Us campaign. We explored different options and kept surprising ourselves with many ideas to create a public event that could make a big impact to the campus community. We wanted an event that could involve a large number of people. While talking about new marketing ideas like photo booth, animated slideshow, or even something that were quite off topic, we were stroked by the idea of creating an oversize collage of head shots of PLU community members to show their personal commitment and support to the campaign.
The final result was an impressive photo wall made of polaroid portraits of PLU students, faculty, and staff who attended the public photoshoot to show their support for ending gender and identify-based violence.
Talking about technical aspects, this projects involved some of my first times. It was my first time doing a time lapse. A great learning resource is Lynda.com; the tutorial videos are super helpful. I learn a great deal of technics for shooting time lapse such as how to set up and operate camera, calculate shooting interval, and assemble the image sequence.
It was also my first time to edit a video using Adobe Premier Pro CC. As many other Adobe professional creative software, the Adobe Premier Pro interface might look intimidating at first because of its numerous menus, panels, and dials. It was the reason why I had been hesitate to leave Final Cut Pro X. However, I was able to quickly learn the new software since its many tools, layouts, and keyboard shortcuts are similar to other programs within the Adobe Creative Suite. I am now quite comfortable to cut a video using Adobe Premier, and I can see much potential from it to improve my workflow.
You can watch the video here or on PLU website.
300+ Lutes turned out to make a personal commitment to help keep all people safe from sexual assault and violence on campus and in our community.
Production Team:
Hai Doan and Lace M. Smith | Creative
Aaron Steelquist | Outreach
Jennifer Warwick and Jonathan Yglesias | Content
Rustin Dwyer | Audio
Students, Faculty, Staff and Administrators of PLU | Amazing